APPLICABILITY OF AN INTEGRATED ADOPTION MODEL to an Adoption-Resistant M-Business Technology
نویسندگان
چکیده
Business is applying mobile technologies in the attempt to address its problems and to realize its opportunities at such a rate that researchers have difficulty maintaining their contact. Absent general models that can provide some assistance, business has few sources of impartial assistance. This paper aims to better assist organizations seeking to successfully adopt and to implement m-business innovations by testing the applicability of a general purpose e-business adoption model with a worst-case, adoption-resistant example of m-business technology. The Integrated Adoption Model was successfully applied to capture the complexity of the industry innovation and to identify major drivers and inhibitors of m-business success. Implications for practitioners and researchers are discussed.
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